Agencies: MUTABOR DESIGN, SEHSUCHT GmbH
Cutting-edge music for this global lifestyle brand.
Boris Salchow wrote music for many of Adidas’ branding movies and multimedia applications.
He also delivered a complete set of music composition and musically altered sound effects for the opening of the Adidas’ flagship store in Paris on the Champs-Élysées.
This included music and sounds for a gesture -controlled ‘Info Center’ – a complex computer terminal interconnecting machines that can measure the physical geometry as well as running behaviour of the customers. This data was then used to create customized and tailored sportswear for those visitors.